Events

How Inclusive Design is Transforming the Assistive Tech Market – Insights from Industry Leaders

On Friday, April 26, 2024, the Senses Hub, hosted a pivotal roundtable discussion titled “Enhancing Uptake of Assistive Technologies and Universal Design Principles.” This event brought together key stakeholders, innovators, and advocates to address the challenges and opportunities in the assistive technology (AT) sector.
Here, we delve into the highlights, key takeaways, and the path forward for this vital industry.

Addressing Startup Challenges in Assistive Technology

Monetization Myths and Investor Education

One of the significant hurdles for AT startups is the prevailing notion that assistive technologies cannot be monetized. Educating investors about the potential market and social impact of these technologies is crucial. Overcoming this myth can unlock vital funding opportunities and drive innovation.

Talent Acquisition and Acceptance

Finding professionals knowledgeable about AT can be time-consuming. Additionally, societal acceptance of AT is slow, often hindered by a preference for medical approaches over technological solutions. For instance, many individuals delay using necessary devices like glasses, reflecting a broader reluctance to embrace assistive solutions.

Cost Expectations and Data Challenges

Many people believe assistive technologies should be free, complicating the market dynamics. Furthermore, the lack of relevant data for machine learning algorithms hinders the development of AI-driven AT products, making it essential to address data scarcity for innovation.

Inclusive Design: Expanding Markets and Bridging Gaps

Inclusive design is not only about accessibility but also about expanding markets. By creating products that cater to everyone, businesses can tap into underserved markets, driving both social impact and revenue. This approach challenges us to think beyond our experiences and consider the diverse needs of all users.

Market Size and Investment Decisions

Understanding market size is critical for investors. Accurate market insights enable better decision-making and can lead to higher profitability by catering to the needs of persons with disabilities.

Enhancing Access and Provisions

Audio Description and Localization

Speaker: Lilian Kinyua, highlighted the importance of audio description for persons with visual impairments, enabling them to enjoy movies by creating vivid mental images. Tools that provide audio descriptions for all videos are essential for inclusivity.

Speaker: Leonard Dawafula emphasized localizing texts for individuals with cognitive and speech impairments, ensuring they have equal access to information and promoting inclusion.

Legal and Policy Frameworks

Kenya’s Commitment to Disability Rights

Article 54 of the Kenyan Constitution guarantees various rights for persons with disabilities, including access to education, information, and assistive devices. However, the implementation of these rights, particularly in funding and utilizing assistive technology, needs improvement.

Tax Exemptions and Import Policies

Speaker: Brian Mwenda discussed the challenges surrounding tax exemptions for assistive technologies. Despite existing laws, implementation gaps result in higher costs for these essential products. Revising and enforcing tax policies can reduce costs and improve accessibility.

Sustainability and Entrepreneurship in AT

Supporting Startups and Scaling Innovations

Speaker: Bernard Chira and Speaker: Michael Oduor discussed the importance of sustainable business models for AT startups. Innovate Now, an initiative supporting AT entrepreneurship emphasizes the need for tailored business models that consider local market dynamics.

Research, Development, and Funding

The journey from idea to market involves significant research and development (R&D). However, there is a dearth of research grants and funding for AT innovations. Building a culture of venture capital investment at the R&D stage is essential for nurturing innovation in this field.

Insurance and Healthcare Integration

Speaker: Fredrick Ouko raised the critical issue of integrating assistive technologies into health insurance coverage. As Kenya transitions from NHIF to SHIF, prioritizing assistive technologies within the healthcare system is vital for true universal health coverage.

The Way Forward

The roundtable at Senses Hub underscored the need for a multifaceted approach to enhance the uptake of assistive technologies. This involves:

  1. Educating investors and the public about the value and potential of AT.
  2. Implementing inclusive design to expand market reach and promote equity.
  3. Ensuring effective policy enforcement and improving tax exemption implementations.
  4. Supporting AT startups through funding, tailored business models, and research grants.
  5. Integrating AT into health insurance to provide comprehensive support for persons with disabilities.

By addressing these challenges and leveraging the insights shared at the event, we can foster a more inclusive society where assistive technologies enable all individuals to thrive.

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